There are many reasons you may need an SEO company in Cape Town. Maybe your business is just starting out and you want it to be found online, or maybe you’re a freelancer and would like more clients coming to your website than the one who has been finding you since last year. Whatever the reason, there’s no better time than now to find the right company for you! Here are some things that will help:
If you’re looking for an SEO company in Cape Town, you’re probably feeling a little overwhelmed by all the options out there. How do you know which one is right for you? And more importantly, how do you avoid choosing a company that could damage your website’s ranking instead of helping it?
Here are seven things to keep in mind before making your decision:
1) How old is your business?
If you’re a new business, then there’s a very high chance that you don’t have any competition in the SERPs (Search Engine Result Pages). This means it will be extremely easy to rank highly for certain search terms. However, if you want to compete with an established website, then the going can get tough. You may need extra help from an SEO company in Cape Town to get on par with them.
2) What do you need help with?
The reason many small businesses seek out an SEO company in Cape Town is that they want more leads and customers through their websites. But what about your needs? If that’s not why you’re seeking help, then you need to consider why. If it’s strictly for the sake of improving your company’s online presence, then you can cut back on costs by doing as much as possible yourself. But if you desperately want better search rankings and more people finding your website, then an SEO company in Cape Town is a great solution for you!
3) Do you have any competitors with an established presence?
If so, how are they ranking? They may be at the top for now, but there are many ways to get around them in SERPs. For instance, they might have targeted keywords that are too broad or very competitive. Or maybe they haven’t focused on social media yet. An SEO company in Cape Town can help you find these weaknesses and take advantage of them.
4) Is this project part of a larger marketing campaign or initiative at work?
If it is, then you’ll need to make sure that everyone involved is on the same page with regards to the SEO strategy. Having different teams working on different aspects (or none at all) of your online marketing can have disastrous consequences. You need to be cohesive if you want better rankings and more website traffic.
5) Are any other departments within your organization involved in managing search engine optimization efforts?
This is an important question to ask because, as we mentioned before, SEO is not a one-man show. other teams are already working on it, an SEO company in Cape Town can be brought on board to help manage and monitor the work that’s being done, as well as provide additional support when needed.
6) How updated is your website?
This question is especially important if you want to make changes to your website before starting any SEO efforts. If it’s not mobile-friendly, for example, then you need to address that issue first. The same goes for website speed, content quality and other factors that influence how well your site performs in search engines.
7) Are you ready to do this?
SEO is a long-term investment. It takes time and effort to see results, so you need to be patient. There are no shortcuts to getting higher rankings and better website traffic. If you’re not ready to put in the work, then SEO is not for you.
With the knowledge shared in this article, it should be a little easier to make a decision about whether you are ready to hire an SEO company in Cape Town. Just keep in mind that not all companies are created equal, so do your research before making a choice.
And if you’re still undecided, feel free to get in touch with us at SEO STUDIO in Cape Town, South Africa!
We would be happy to chat with you about your specific SEO needs and see how we can help.