When Clean Paws, a professional mobile pet grooming service in Gauteng, first approached SEO Studio, they were stuck on page 2 of Google for nearly all of their top keywords. Despite offering a premium, door-to-door grooming experience across Randburg, Centurion, Midrand, Roodepoort, Krugersdorp, and Kempton Park, their visibility online didn’t reflect the quality of their service.
Today, Clean Paws proudly ranks on page 1 of Google for every single one of their target search terms—including:
- Mobile Pet Grooming Randburg
- Mobile Dog Grooming Randburg
- Mobile Pet Grooming Centurion
- Mobile Dog Grooming Centurion
- Mobile Pet Grooming Midrand
- Mobile Dog Grooming Midrand
- Mobile Pet Grooming Roodepoort
- Mobile Dog Grooming Roodepoort
- Mobile Pet Grooming Krugersdorp
- Mobile Dog Grooming Krugersdorp
- Mobile Pet Grooming Kempton Park
- Mobile Dog Grooming Kempton Park
So, how did we take them from page 2 obscurity to top-page prominence?
Let’s break it down.
Step 1: Keyword Strategy & Competitor Analysis
We began with a deep dive into Clean Paws’ local search environment. While many pet grooming businesses target general keywords like “dog groomer” or “pet grooming near me”, our strategy focused on geo-targeted mobile grooming keywords that people were actually typing into Google.
We grouped the keywords by location and service type—mobile dog grooming and mobile pet grooming—and mapped them to highly relevant landing pages.
At the same time, we analyzed the top competitors in each region (e.g., Randburg, Midrand) to identify:
- Content length and structure
- On-page SEO tactics
- Backlink quality
- Review presence
- Technical site performance
This gave us a roadmap for what it would take to not just compete—but dominate.
Step 2: Location-Specific Landing Pages
The next phase was building high-quality landing pages targeting each keyword. Instead of stuffing one page with every city, we created unique, optimized service pages for each area:
- cleanpaws.co.za/mobile-pet-grooming-randburg
- cleanpaws.co.za/mobile-dog-grooming-centurion
- …and so on for each location
Each page included:
- Locally relevant content
- Keyword-rich headings and subheadings
- FAQ sections addressing specific pet owner concerns in the area
- Service descriptions tailored to local pet types, weather, and neighborhoods
- Internal linking to other services to keep users on-site
These pages were not generic—they were built to convert and rank.
Step 3: Technical SEO Improvements
Before SEO Studio got involved, Clean Paws had slow page speeds, inconsistent mobile rendering, and missing metadata across the site. These may seem minor, but they have a big impact on rankings.
We optimized:
- Page load times by compressing images and reducing server requests
- Meta titles and descriptions with targeted keyword phrases
- URL structures for consistency and clarity
- Schema markup to enhance visibility in search results (especially for local queries)
By cleaning up the backend, we gave Google every reason to trust the site’s performance.
Step 4: Local SEO & Google Business Optimization
Local intent was at the core of Clean Paws’ business model. Their audience wasn’t searching for a dog groomer 50km away—they needed someone right there in Randburg, Centurion, or Midrand.
We optimized their Google Business Profile (GBP) for each service area, focusing on:
- Accurate NAP (Name, Address, Phone) data
- Location-specific posts
- High-quality image uploads (showing the mobile grooming van in action)
- Consistent review generation with area-based keywords (e.g., “Best dog groomer in Roodepoort!”)
We also listed Clean Paws on over 50 local directories, ensuring their business citations were aligned across the web.
Step 5: Authority Building With Local Backlinks
To build Clean Paws’ domain authority and increase their relevance for each location, we launched a custom local backlink campaign. This included:
- Monthly PowerLinks from our own local directories
- Getting mentioned in regional business directories
- Great content that attracts good links automatically
The backlinks we built weren’t just for quantity – they were hyper-relevant, location-based, and trusted by Google.
Step 6: Content Marketing That Educated and Attracted
Alongside landing pages, we built a blog strategy aimed at drawing pet owners in each region. Blog topics included:
- “5 Reasons Mobile Pet Grooming Is Perfect for Busy Randburg Pet Owners”
- “How to Keep Your Dog’s Coat Healthy in Midrand Winters”
- “Why Mobile Grooming is Safer for Roodepoort’s Older Dogs”
Each article internally linked to service pages, kept readers on the site longer, and helped build trust and topical authority with Google.
Step 7: Conversion Optimization
Getting traffic is one thing. Converting it is another.
We redesigned Clean Paws’ site to make bookings as easy as possible:
- Clear calls-to-action (CTA) on every page
- Sticky buttons for mobile bookings
- Integrated WhatsApp chat for quick scheduling
- Trust elements (testimonials, before-and-after photos, and vet-approved badges)
As rankings improved, so did the conversion rate – more visitors turned into customers.
Step 8: Monthly Tracking & Iteration
SEO isn’t a “set it and forget it” game. It’s a dynamic, evolving process.
We provided Clean Paws with monthly reports, including:
- Keyword ranking changes
- Traffic by page and city
- Booking conversions from SEO efforts
- Competitor movements
Whenever Google updated its algorithm or competitors shifted strategy, we adjusted accordingly – ensuring Clean Paws stayed ahead.
The Results: First Page Rankings in 6 Key Cities
In just 3 months, Clean Paws moved from the second page of Google to the first page for all of their keywords:
- Randburg
- Centurion
- Midrand
- Roodepoort
- Krugersdorp
- Kempton Park
And not just on page 1 – they consistently appear in the top 3 results, often outranking national chains and franchises.
Clean Paws is now the go-to name in mobile pet grooming across Gauteng—not just because they offer a great service, but because their online presence matches their offline excellence.
If your business is stuck on page 2 like they were, SEO Studio can help you leap to the top.
🚀 Because when you rank #1 on Google, your phone won’t stop ringing.
